Independent rock label Sumerian Records has signed a long-term distribution agreement with Virgin Music Label & Artist Services (Virgin Music). The first music under the new pact — which was announced Wednesday by Sumerian founder and CEO Ash Avildsen and Virgin president Jacqueline Saturn — will come from alternative rock band Palaye Royale.
Under terms of the agreement, Virgin Music will also provide the label with a variety of services in support of its releases, supplementing Sumerian’s own in-house functions that have been built and developed since its founding in 2006.
“Sumerian has established a stellar track record for finding and breaking artists within the rock, alternative and metal genres” says Virgin Music GM Matt Sawin. “We’re honored that Ash and Sumerian are partnering with Virgin Music, and are excited to help bring their label and outstanding roster of artists to new heights.”
Avildsen commented, “Virgin Music and Capitol are two incredibly iconic brands in music. I hope to build Sumerian into that echelon and believe the teams at these companies are the best ones out there right now for me to do it with. They have shown true passion and persistence in getting this deal done as well as a full understanding that Sumerian is much more than just a record label. I am honored to call them my new partners and thrilled for the future together. I’d also like to thank Stacy Fass and John Greenberg for their help in the deal making.”
With several recent Grammy nominations, over 2.35 million YouTube subscribers and 125,000 TikTok followers, Sumerian Records is considered to be one of the leading fully independent record labels for rock music and culture.
Their latest single from Bad Omens “Like A Villain” recently was the No. 1 most listened song on Sirius XM Octane Radio and their other single “Just Pretend” was the most thumbed up rock song on Pandora. Earlier this year saw Sumerian land a No. 1 rock radio song for Nita Strauss’ “Dead Inside”. Nita is currently playing guitar for Demi Lovato and will see her solo album release later this year on Sumerian.
Sumerian also has a film and TV department that produced the young adult scripted music drama series Paradise City that’s currently streaming on Amazon Prime. The company is also currently in development on a feature film centered around Les Garland, the pop radio giant who left the airwaves to run Atlantic Records on the West Coast and then went on to co-create MTV.