Jesus Gonzalez has been named vice president of BMI’s Latin creative team, Billboard can confirm.
Based out of BMI’s Los Angeles office, Gonzalez will report to BMI senior vp creative Alex Flores and will join the company beginning March 8. He takes the spot left by Delia Orjuela, the longtime vp Latin creative for BMI who resigned in Sept. 2019.
“As a songwriter myself, I know how important BMI is to those who create music,” Gonzalez said in a statement. “I’ve come full circle with BMI, beginning with my first showcase on their SXSW stage in 2005, and now I’m on the other side of the table supporting my fellow songwriters. I’m extremely excited to join the team’s efforts in serving the Latin music community by helping to create and expand on the wonderful opportunities that BMI provides for its affiliates.”
Gonzalez will oversee the team helping to sign and develop new talent, assist BMI’s family of songwriters and publishers and serve as a liaison between the Latin music community and the industry at large.
“Throughout his career, Jesus has forged strong relationships within the Latin music community as a songwriter and a music executive,” said Flores. “His background gives him a deep understanding for both the artistic and business side of what we do, which is invaluable to our music creators, and his ability to forecast industry trends within the ever-growing Latin music space is second to none. I look forward to working with Jesus on developing new talent and supporting our incredible roster of Latin songwriters, producers, composers and music publishers.”
As the former senior vp brands & partnerships at Universal Music Group, Gonzalez spearheaded collaborations between top Latin artists and global Fortune 500 companies helping secure deals for artists J Balvin, Juanes and Luis Fonsi with brands such as Anheuser-Busch, Pepsi and Mastercard respectively.
Gonzalez is a voting member of the Recording Academy for the Grammy and Latin Grammy Awards. He received a bachelor’s degree in political science from the University of California, Riverside.