Dallas Martin will be leading the Asylum Records imprint going forward. Warner Music Group said on Thursday that Martin will over oversee the label as president alongside Gabrielle Peluso, while continuing on as executive vp of A&R at Atlantic, where he has worked with Roddy Ricch, Meek Mill, and the late Nipsey Hussle, among others.
Based in Los Angeles, the Flint native will report to both Eliah Seton, president of independent music & creator services, WMG and Craig Kallman, chairman & CEO, Atlantic Records.
Commenting on the appointment, Seton praised Martin’s “unflinching commitment” to his artists and described him as the “consummate A&R” who is “not only able to spot great talent but nurture that talent by spending endless hours in the studio crafting hit records. That’s exactly the sort of artist-first philosophy that we’re cultivating at the new Asylum.”
Not to be confused with the older Asylum, launched in 1971 by David Geffen and Elliot Roberts and home to artists including Jackson Browne, Linda Ronstadt and Eagles, the label’s latest incarnation was relaunched in 2017 to focus on new and emerging artists in the streaming era. The current roster includes Sada Baby, Seddy Hendrinx, JoeVille, Dolo Tonight, and Martin’s first signing, Justin Laboy.
Martin began his career in 2008 as an intern at Def Jam before joining Warner Records in 2011. It was there that he secured a deal with Rick Ross and his Maybach Music Group, and began A&R’ing all of Ross’ releases. He also worked closely with Meek Mill on his debut, Dreams and Nightmares, and subsequent releases. In 2013, Martin shuffled over to Atlantic where he signed Hussle and cultivated artists like Ricch, Cordae and Symba.
“It’s always been my dream to head a label as iconic as Asylum,” Martin said. “I’m grateful to Craig Kallman, Julie Greenwald, and Mike Kyser for believing in me and giving me the space to grow at Atlantic, and I’m excited to work with Eliah and Gabby to continue to evolve Asylum.”
He added, “There’s no better feeling in our business than discovering and breaking a new artist, and I learned early on that it’s important to log as much time in the studio as you do in the office. There’s incredible untapped independent talent in the world, and I’m confident that we have everything it takes to be the best home for the stars of the future.”