Drake’s ‘Certified Lover Boy’ Breaks Apple Music’s One-Day Streaming Record

Drake’s latest album Certified Lover Boy is Apple Music’s most-streamed album in 24 hours in the services’ history, Apple Music tells Billboard.

The album — which was released at midnight EST on Friday (Sept. 3) and at time of publishing still has a few hours left to accumulate streams for its first day — already broke the record for the most-streamed album in 2021 in under 12 hours on the platform.

Certified Lover Boy is Drake’s sixth studio album, and includes a lengthy list of features from superstar rappers including Jay-Z, Lil Wayne, Future, Rick Ross and Lil Baby.

Drake’s 2018 album Scorpion held the record previously on Apple Music, with 170 million streams in its first 24 hours.

The 21-song project has also broken records on Spotify, becoming the most-streamed album in a day on the platform as well, the company confirmed to Billboard earlier Friday.

Annenberg Inclusion Initiative Takes Swipes at Recording Academy’s Diversity Efforts

The Annenberg Inclusive Initiative took a Twitter shot across the bow at The Recording Academy’s diversity efforts following the launch of the academy’s new survey on women’s representation in the music industry on Friday (Sept. 3).

“According to our data, #womeninthemix initiative failed,” the Annenberg Inclusive Initiative’s tweet read. “No hires in popular music. Perhaps @RecordingAcad should use this money to evaluate why their initiative didn’t work & how their org doesn’t serve women & POC.”

The Recording Academy’s Women in the Mix initiative was launched in 2019 whereby 650 music professionals pledged to consider at least two women in the selection process every time a producer or engineer is hired. The goal was to increase abysmal representation by women in studios.

The tweet would seem to reference a survey, open until Sept. 20, which is part of a broader partnership between the academy, Berklee College of Music Institute for Creative Entrepreneurship and Arizona State University, that launched in March with an analysis of gender representation within the 63rd Grammy Awards. The goal of the study is to help guide diversity, equity and inclusion objectives within the Recording Academy and the industry at large.

The Annenberg Inclusive Initiative’s tweet appears to refer back to data in the fourth annual edition of its Inclusion in the Recording studio report issued March 8, conducted by Stacy Smith, USC associate professor and founder of the USC Annenberg Inclusion Initiative and the Initiative, with funding from Spotify.

That report, which is based solely on Billboard’s Hot 100 Year-End Charts, analyzed the progress of the Women in the Mix program. “Only four women producers were credited on the 2020 Billboard Hot 100 Year-End Chart — none of whom worked with one of the 38 pledge-takers who had a song on the chart,” the report stated. “Moreover, Ariana Grande was the sole pledge-taker to work with a woman engineer — herself — of those who appeared on the chart. While women producers and engineers may have worked on less popular songs as a result of this initiative, the pledges and support did not influence the percentage of women producers on the year-end chart.”

That same study found that women accounted for only 2.6% of the producers for the Billboard Hot 100 songs. The annual Annenberg Inclusion Initiative reports have provided a benchmark–though limited to the most popular songs– to measure the progress by women in certain sectors of the industry.

When the Recording Academy announced the new partnership, then interim president/CEO Harvey Mason Jr., acknowledged the Women in Mix initiative had not yielded the hoped for results and the survey would hopefully help provide guidance.

“Two years ago, we started our Women in the Mix initiative with the primary goal of raising awareness and had an overwhelming initial response, garnering support from more than 650 of the most influential music people, executives and organizations,” said Mason. “While we are hopeful that we will still see benefit from that effort, we haven’t seen enough progress to date. In order to accelerate our goals, we are excited to partner with the Berklee College of Music and Arizona State University on this study. The results of the research will serve as a guide for much-needed reforms in the industry at-large.”

The Annenberg Inclusive Initiative tagged The Weeknd in the tweet, a not-so-subtle reference to The Weeknd’s ongoing feud with the Recording Academy after, despite the tremendous success of “Blinding Lights,” he received no nominations for the 63rd annual Grammy Awards.

Annenberg then followed with another tweet, stating “They said they would self evaluate. The music industry problems are already documented by multiple groups. This is a way to deflect on the focus on @RecordingAcad diversity problems.”

The Recording Academy has acknowledged its diversity issues and has responded with a number of initiatives, including hiring its first chief diversity and inclusion office last year in Valeisha Butterfield-Jones, who has since been promoted to co-president with Panay Pantos, under Mason, who assumed the official CEO position in June.

The academy has also been on a mission to diversity its membership, including inviting 2,710 new members to join the academy this year. According to the Academy, 55% of the invitees were fro “traditionally underrepresented groups.” This year, for the first time, people of color make up the majority of the Recording Academy’s board of trustees, accounting for 53%.

Neither Smith nor the Recording Academy immediately responded to requests for comment.

Drake Beats Drake for Spotify Single Day Streaming Record

Drake just topped his own all-time record for single-day streams on Spotify with his new album, Certified Lover Boy, Spotify has confirmed with Billboard. His previous album, Scorpion, was the previous record-holder with 132 million single-day streams.

Earlier this week, Kanye West’s Donda earned nearly 100 million global streams in its first 24 hours on Spotify, giving the rapper the second-highest single-day streaming total in Spotify’s history and the highest of 2021. Leave it to the Toronto superstar to snag away the latter record in a matter of days. Drake is also breaking records on Apple Music, toppling its 2021 record for the most-streamed artist in a day, and Certified Lover Boy became the most-streamed album in a day this year in less than 12 hours.

As his first official release on his own label, OVO Sound — in partnership with Republic Records — it’s notable that Drake may stand to earn even more per stream from Certified Lover Boy than he did on Scorpion, at least according to the rapper’s boast on CLB’s final track, “The Remorse”: “And you know what I’m on, blowing past ya, owning masters.” His deal with his former label, Young Money/Cash Money, was fulfilled upon Scorpion’s release.

It’s Drake’s Day, So What’s With All the Phony ‘Certified Lover Boy’ Albums on Spotify?

Drake’s Certified Lover Boy is one of the most anticipated albums of the year — but if you’re using a smart speaker to listen to the long-awaited album on Spotify, you may have trouble hearing it.

Since Certified Lover Boy’s release just last midnight EST, users of Amazon’s Alexa, Google’s Assistant and Apple’s Siri have been reporting problems getting their smart speakers to play the Toronto rapper’s long-awaited album on the streaming giant. When prompted, many note that music by same- or similarly-named albums or artists – including Certified Lover Boy Instrumentals by BenKeys Music and Certified Lover Boy by Calvin Drake – begin playing instead. The issue appears to be limited to smart assistants that have Spotify set as their default music player and cannot be replicated on Apple Music, Amazon Music and Google’s YouTube Music through those same devices.

Notably, the problem extends to text searches on the Spotify app itself. A text search for “Certified Lover Boy Drake” on Spotify turns up an album entitled Drake by the artist Certified Lover Boy as the top result. When searching only for “Certified Lover Boy,” a Spotify-curated playlist of the entire album – but not the album itself – appears.

Spotify did not immediately respond to Billboard’s request for comment. A source says Spotify is working with the music industry to address the issue, which is common among albums from major artists.

Each DSP separately routes which albums, songs and playlists are surfaced when voice requests are made through Amazon’s Alexa. When reached for comment, Apple denied the problem was an issue with their hardware. Google did not respond to Billboard’s request for comment by press time.

A quick text search of albums entitled “Certified Lover Boy” on Spotify turns up dozens of results, many of which appear to have been added to Spotify in the year since the album title was first revealed in August 2020, according to available statistics on the music data service Chartmetric. The BenKeys Music Certified Lover Boy Instrumentals album, to cite one example, appears to have been active on the platform since May of this year.

The gaming of Spotify’s algorithm by unscrupulous users is nothing new. In November 2019, hip-hop label Sosa Entertainment and its founder, Jake Noch, sued Spotify for failing to pay royalties on over 550 million of streams on Sosa Entertainment’s music. Spotify countersued in May 2020, claiming Noch had directed a bot farmer to create millions of fake accounts and to change the names of songs in Sosa Entertainment’s catalog to resemble those of hits like XXXTentacion’s “SAD!” and DJ Snake’s “Taki Taki” in order to generate hundreds of millions of fraudulent streams. According to the lawsuit, one of Noch’s albums jumped from zero to more than 400,000 streams in mere days, 99% of which came from Spotify’s ad-supported free tier and from account registered to male users in the U.S., a pattern that was found for other works as well.

That and this latest incident open questions about the ease with which Spotify users can manipulate the DSP’s system in order to siphon streams and associated royalties away from legitimate artists.

First Stream Latin: New Music From Tokischa & Rosalía, Mike Bahía & Lenny Tavarez And More

First Stream Latin is a compilation of the best new Latin songs, albums and videos recommended by the Billboard Latin editors. Check out this week’s picks below.

Tokischa & Rosalía, “Linda” (Sony Music Latin)

One of the most attractive pairings of the year, Dominican Republic newcomer Tokischa and Spanish star Rosalía teamed up for a certified bop. With ultimate BFF vibes, the pair confess that friends who kiss make for the best company. “You are pretty, I am ruling, we kiss but we are homies,” they sing on the dembow anthem “Linda” with underlying flamenco claps. “She is a great inspiration to me,” the emerging artist Tokischa said in a statement. “Rosalía is a very disciplined, hard-working and lovely person. She is like an angel. I am very grateful for this opportunity to learn and grow.”

Mike Bahía & Lenny Tavárez, “Colorao” (Warner Music México)

Mike Bahía recruits Lenny Tavárez for his new single, “Colorao” slang for red in Spanish. A slow-tempo with reggaeton beats, the collaboration offers a combination of Bahía’s romance with Tavárez’s sensuality. The song came into Mike’s hands thanks to the Colombian producer and composer Sky Rompiendo. It was re-written by Mike Bahía, Cauty, Sky Rompiendo, JuanJha, Nina, Spreadlof, Eudis and Lenny Tavárez. The lyrics of the song reflect the earnest hope of a young love who seeks to spend the rest of his days with the one he loves: “All I want is to live by your side/as an old man with red eyes/because of all the kisses you gave me; I’m, I’m in love.”

Jhay Cortez & Anuel AA, “Ley Seca” (Universal Music Latino)

Puerto Rican artists Jhay Cortez and Anuel AA join forces for “Ley Seca,” a medium-tempo, stylized reggaeton track featured in Cortez’s sophomore album, Timelezz. “This is a global track, and it’s a shout out to women,” Cortez recently told Billboard. The Tainy-produced song finds the pair trading verses about a woman’s newly-found independence. “With all of hers at the club ending the dry law searching for the one she’ll sin with,” they sing in the chorus. The “Dákiti” singer’s 17-track set solidifies Cortez as a versatile artist who can go from hardcore reggaeton club bangers to dance to house to very introspective material. “This album has everything that excites me and everything that allowed me to grow,” he said. “It highlights the music and experiences that made me the artist I am today, for better or for worse.”

Nicki Nicole & Mora, “Toa La Vida” (Dale Play Records/Sony Music Latin)

Rising Argentine rapper Nicki Nicole and Puerto Rican hitmaker Mora teamed up for their first-ever collaboration “Toa La Vida,” a slowed-down reggaeton track that, at its core, is a love song about understanding that you don’t need more than each other. “This song with Mora came out of the blue,” Nicole said about the writing process. “We really liked each other’s work so when I was in Miami we wrote to get together and it happened. When we met in the studio we instantly had a great vibe and the song flowed very naturally and organically. He brought his style and I brought mine, and the song turned out amazing.”

Yari M, “Te Pienso” (Yari M)

Emerging Puerto Rican artist Yari M, signed to Black Diamond Music, is placing all bets on a pop-infused slow-tempo reggaeton track for her her third single titled “Te Pienso.” The melancholic song finds a vulnerable Yari who can’t get past a failed relationship. “I still ask myself what’s the deal. If we both want to, why aren’t we together? What’s happening with you? What’s happening with me? I’m here without you but I can’t forget you, no,” she confesses in the chorus. Produced by Hi Flow and YoFred, “Te Pienso” follows Yari M’s previously released singles “Fulana” and “Maltrato.”

Drake Raps About Owning His Masters on ‘Certified Lover Boy,’ His First Full OVO Album

Drake’s sixth studio album, Certified Lover Boy, which arrived Friday (Sept. 3), is now certified as his first official release under his label, OVO Sound, which he founded in 2012.

The Toronto-based rapper signed to Lil Wayne’s Young Money Entertainment label in 2009, where, in partnership with Cash Money Records, he released four full-length albums (Thank Me LaterTake CareNothing Was The Same and Views) and one double-album (Scorpion); two commercial mixtapes (If You’re Reading This, It’s Too Late and What A Time To Be Alive with Future, the latter released jointly with Epic); and one “playlist” album, More Life; for a total of eight commercial releases.

Scorpion from 2018 was the project that allowed Drake to fulfill his contractual obligations to Young Money/Cash Money, which he rapped about on “Is There More,” the final track on Side A: “Soon as this album drop I’m out of the deal.”

On Certified Lover Boy’s final track, “The Remorse,” he boasts, “And you know what I’m on, blowing past ya, owning masters,” which indeed seems to be the case for the OVO rapper.

For the new album, Drake also partnered with Republic Records — which is home to major superstars like Taylor Swift, who started releasing her studio albums starting with 2019’s Lover and beyond under the UMG label following her departure from Big Machine Label Group — to distribute CLB, but his reps and Republic declined to comment if a long term deal was in place.

The 34-year-old MC’s two-song Best in the World Pack from 2019 marked his first release without Young Money/Cash Money Records. Drake also worked with OVO and Republic for the release of his 2019 archival compilation album Care Package, which earned him his ninth No. 1 album on the Billboard 200; his 2020 mixtape Dark Lane Demo Tapes; and the 2021 three-song pack Scary Hours 2, which earned Drake a historic Nos. 1, 2, 3 debut on the Billboard Hot 100.

Pepe Aguilar’s ‘Jaripeo Sin Fronteras’ Tour Hits the Road With Billboard Chart Hits

Pepe Aguilar’s enthusiasts are in for a treat as the Tejano singer-songwriter returns with the Jaripeo Sin Fronteras 2021 tour, resuming Friday night (Sept. 3) at the Honda Center in Anaheim, Calif., and traveling through 17 other cities before wrapping Dec. 5 in San Jose, Calif.

Produced by Live Nation, the tour picks up after its run in the U.S. and Mexico in 2018-19. The 18-date leg sports a crew of 150, including 40 stage musicians, backed by Aguilar’s band El Mariachi “El Zacatecano,” the musical accompaniment of Sinaloa’s Banda MS and his brother Antonio Aguilar, daughter Angela Aguilar and son Leonardo Aguilar.

The experience includes rodeo and equestrian acrobatic performances, bull riders and charrería competitions, among other surprises, in addition to Aguilar’s musical catalog that spans over 30 years and is punctuated by Billboard chart hits.

Aguilar first stepped onto Billboard rankings with his breakthrough track “Recuérdame Bonito,” a No. 12 Hot Latin Songs hit in March 1993. Since then, he’s tallied 29 total entries on the multi-metric chart, including nine top 10s.

Ahead of the Jaripeo Sin Fronteras experience, here are six songs confirmed to be part of the tour’s setlist that hit Billboard charts.

Pepe Aguilar:

“Por Mujeres Como Tú,” peaked at No. 2 on Hot Latin Songs (Aug. 15, 1998)


“Directo Al Corazón,” peaked at No. 4 on Regional Mexican Airplay (Oct. 3, 1998)


“Prometiste,” peaked at No. 47 on Hot Latin Songs (Dec. 31, 2011)


“Lástima Que Seas Ajena,” peaked at No. 25 on Regional Mexican Airplay (Nov. 16, 2013)


“Tus Desprecios,” with El Fantasma, peaked at No. 14 on Regional Mexican Airplay (Sept. 4, 2020)


Angela Aguilar:

“Dime Como Quieres,” with Christian Nodal, topped Regional Mexican Airplay for five weeks (starting Jan. 30, 2021)

Pepe Aguilar has also placed a trio of No. 1s on the Regional Mexican Albums chart: Lo Grande De Los Grandes (2000); Y Tenerte Otra Vez, which also topped the overall Top Latin Albums chart for a week (2003); and Lástima Que Sean Ajenas (2013).