From career milestones and new music releases to major announcements and more, Billboard editors highlight the latest news buzz in Latin music every week. Here’s what happened in the Latin music world this week.
Lunay’s Capsule Collection
This week, Lunay teamed up with clothing brand Pull&Bear for the launch of his basketball-inspired capsule collection “Lu-Lu Athletics Club.” The limited-edition set, which was first introduced in September, was inspired by the archetypal basketball aesthetic of the 2000s. “Lu-Lu Athletics Club” includes everything from varsity jackets, hoodies, T-shirts, jogging shorts, basketball caps, wristbands, and socks, to name a few. Click here for more information.
MAG Inks Deal with Warner
Warner Chappell Music has signed a worldwide publishing agreement with rising producer MAG (real name: Marcos Borrero), Billboard learned this week. MAG, short for “magnificent,” debuted at No. 1 on Billboard’s Hot 100 Producers chart (dated Dec. 12), thanks to seven production credits on Bad Bunny’s El Ultimo Tour del Mundo, including “Te Mudaste,” “Yo Visto Así,” “Haciendo Que Me Amas,” “Te Deseo Lo Mejor,” “Booker T,” “Maldita Pobreza,” and “La Droga.” He also produced “Trellas” and “Antes Que Se Acabe.”
“MAG is an unbelievable talent and exactly the type of producer who we’re looking to add into the mix,” Ryan Press, Warner Chappell Music’s president of A&R for the U.S., said in a statement. “His work with Bad Bunny broke down cultural barriers and has opened so many new doors for him. We already have big things planned to help raise his profile even more and can’t wait to get started.”
Raised in Brooklyn but residing in Los Angeles, the half-Puerto Rican, half-Dominican producer has been in the business for more than 10 years and has previously worked with Nicky Jam and Rauw Alejandro.
The Exclusive Agency Launches
California-based publicist Elina Adut, who was formerly the senior VP for entertainment & multicultural PR at The Lippin Group for more than six years, has launched her own PR firm called The Exclusive Agency. The promising roster at the EA include A Tiny Audience on HBO (USA) and DIRECTV (LatAm), AQUIHAYAQUIHAY, Debi Nova, Guaynaa, Imagine It Media, Latin Recording Academy/Latin GRAMMYs, NEON16, Premio Lo Nuestro, SLOWLY Records, Sony Music Latin, Tainy, and Vice Menta.
“I am excited to embark on this new journey that has always been a dream of mine,” Adut tells Billboard. “I feel blessed to count with amazing clients who have trusted me over the years and empowered me to continue doing what I love. I’m eager to continue working hard for my clients and growing alongside so many talented people.”
Molusco & LaMusica APP Join Forces
SBS’ digital platform LaMusicApp announced this week its partnership with Puerto Rican host and actor Jorge “El Molusco” Pabón. Exclusive content will be shared via the strategic alliance between MoluscoTV and La Música App. For Molusco, teaming up with LaMusica, which is followed by many Hispanics in the U.S., Puerto Rico, and other parts of the world, is a great opportunity. “This strengthens us even more in the field of communications and in the world of entertainment,” he said in a statement.
Cuban Artists Sign to Planet Records
Planet Records signed an exclusive contract with Cuban reggaeton duo El Kimiko & Yordy, composed of Osniel Andres Cobarrubia Alfonso and Yordano Ulacia Creagh in 2019. “I love working with them,” Planet Records’ CEO Roberto Ferrante said in a statement. “From the beginning, they have produced high-quality music, and the public is supporting them in a massive way. Our main goal will be to take the Cuban urban movement to the top.”
El Kimiko & Yordy went viral with their debut single “Cambia Tu” in December 2020. With their single “Tengo un Pila,” they won the popularity award at Cuba’s Premios Lucas. Under the new deal with Planet Records, the duo will launch their debut album, Los Pa’Rato, which includes collaborations with El Micha, Lenier, and other artists.